Dream Dubai
 | This article may have been created or edited in return for undisclosed payments, a violation of Wikipedia's terms of use. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. (May 2024) |
 | |
 Dream Dubai Headquarters, Box Park, Dubai. | |
| Company type | Semi-government |
|---|---|
| Founded | October 16, 2023 |
| Headquarters | Dubai, United Arab Emirates |
| Website | www |
Dream Dubai is an online ‘shop and win’ platform that allows users to shop Modesh merchandise and win luxury prizes and experiences.[1][2] It is affiliated with Dubai Government through Dubai Festivals and Retail Establishment.[3]
History[edit]
Dream Dubai was launched by Dubai Festivals and Retail Establishment on October 16, 2023 during GITEX Global 2023. It was established in line with the Dubai Digital Strategy of 2023 for paperless initiates[4] to digitize consumer participation in prize draw promotions that take place in the city during various festivals such as Dubai Shopping Festival, Dubai Summer Surprises, Eid in Dubai and National Day.[5][6][7][8]
In February 2024, Dream Dubai announced the launch of three prize draw campaigns on the purchase of Modesh shopping cards. A prize of AED500,000 in cash, a Suzuki Jimny, and a private hot air balloon ride.[5]
In April 2024, Dream Dubai partnered with the Channel 4 Radio Network for a AED1,000,000 prize draw campaign which became the largest single prize ever given away on radio in the UAE.[9][10]
References[edit]
- ^ Gupta, Muskan (2024-01-30). "Dream BIG. Win BIGGER! Explore Dream Dubai, A New Project By Dubai Festivals and Retail Establishment (DFRE) | Gulf Buzz". Gulfbuzz. Retrieved 2024-05-22.
- ^ "Dream Dubai by Dubai Festivals and Retail Establishment (DFRE)". UAE News 24/7. 2024-01-16. Retrieved 2024-05-22.
- ^ "دبي تحول أحلام المتسوقين إلى حقيقة". صحيفة الخليج (in Arabic). Retrieved 2024-05-22.
- ^ "Dubai's Digital Strategy | The Official Portal of the UAE Government". u.ae. Retrieved 2024-05-22.
- ^ a b "Dream Dubai unveils more exciting campaigns to transform dreams into reality". www.zawya.com (Press release). Retrieved 2024-05-22.
- ^ Reporter, A. Staff. "4-day UAE National Day break: Fireworks; Dh500,000 raffle and up to 70% discounts in Dubai". Khaleej Times. Retrieved 2024-05-22.
- ^ "How Dubai raffles work, who funds them and what happens to unclaimed wins". gulfnews.com. 2023-08-28. Retrieved 2024-05-22.
- ^ "Dubai Shopping Festival Raffle | Dubai Shopping Festival". www.visitdubai.com. Retrieved 2024-05-22.
- ^ "Dream Dubai, Channel 4 Network Join Forces to Run AED1,000,000 Campaign - Middle East News 247". 2024-05-07. Retrieved 2024-05-22.
- ^ Gupta, Muskan (2024-04-23). "Dream Dubai And Channel 4 Radio Network Join Forces To Give You A Chance To Win AED1,000,000 | Gulf Buzz". Gulfbuzz. Retrieved 2024-05-22.
 | This article has not been added to any content categories. Please help out by adding categories to it so that it can be listed with similar articles. (May 2024) |