The Moms Co

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The Moms Co.
Company typePrivate
IndustryMaternity & Baby care products
Founded2016
FounderMalika Sadani
Mohit Sadani
Headquarters
Gurgaon, Haryana
,
India
Area served
India
Websitethemomsco.com

The Moms Co. is an Indian mother and baby healthcare company. It was established by Malika Sadani and Mohit Sadani in 2016,[1][2] and its headquarters are located in Gurgaon, Haryana.[3][4]

History[edit]

The Moms Co. was started in 2016 by Malika Sadani[5] and her husband Mohit Sadani.[6] Malika, a former banker with an engineering degree and MBA,[7][8] relocated from London to India in 2012.[9] While in India, she noticed a gap in the market for safe and toxin-free products for prenatal and postnatal consumption, as well as baby care, and decided to create The Moms Co.[10][11] The company operates in over 10,000 locations across India,[12][13] with a total funding of $9M.[14] In 2017, The Moms Co. raised $1M in a Series A funding round led by DSG Consumer Partners and Saama Capital.[9][15] Later in 2019, the same investors funded a $5M Series B round.[16][17][18] Actor Sonam Kapoor was brought on board by The Moms Co. as its brand ambassador for its skincare and babycare range in June 2022.[19][20][21]

In December 2022, The Moms Co. and BabyChakra collaborated to launch the second edition of the ChangeMakers list. Notable Change Makers included Masoom Minawala Mehta, Meeta Sharma Gupta (founder of Shumee), Chaitra Chidanand, Susmitha Lakkakula, Faye D'Souza (TV anchor and journalist), Dia Mirza Rekhi (actor and UNEP Goodwill Ambassador), Alia Bhatt (actor and Ed-a-Mamma founder), Neha Dhupia (actor and TV host), and Sonali Bendre Behl (actor and author).[22]

In May 2023, The Moms Co. launched a campaign called "For Every Mom, Through Every Change.[23]

Awards[edit]

Malika, the founder of The Moms Co., has received the Times She UnLTD. Entrepreneur Awards,[24] Business World 40 Under 40, and Pharma Leaders Power Brand Awards.[25] The brand was recognized by Cosmopolitan magazine's Beauty Awards, UK's Mother&Baby Awards, and LUXlife Magazine's Parent & Baby Awards.[26] It was the first brand in India to receive LUXlife Magazine's Parent & Baby Award.[26][27][24] In 2022, the brand won the Forbes India Best D2C Brand and E4M Awards in the Mom & Baby category.[24]

References[edit]

  1. ^ Bora, Garima (2021-01-08). "How social community engagement of mothers helped The Moms Co. grow their business during the pandemic". The Economic Times. ISSN 0013-0389.
  2. ^ "The Moms Co. aims to close FY21 with Rs 80 crore revenue; plans to breakeven in FY22". Financialexpress. 2021-03-03.
  3. ^ "These Startups Are Innovating To Keep Your Baby Safe From Toxins". Forbes India. Retrieved 2023-07-18.
  4. ^ "The Moms Co, already a Rs 100 crore brand, aims to grow 2.5X in 2021". Business Insider.
  5. ^ Kashyap, Hemant (2022-09-16). "The Moms Co's Malika Sadani On How D2C Brands Should Choose Between Sampling & Advertisements". Inc42 Media. Retrieved 2023-07-18.
  6. ^ "The Moms Co eyes 25,000 stores, international market presence by year-end, says Malika Sadani". Financialexpress. 2022-09-13.
  7. ^ "Fit To Lead | The Moms Co.'s Malika Sadani: 'Being consistent and showing up every day is the key to success'". Moneycontrol. 2022-10-22.
  8. ^ "Why The Moms Co. is in OperatorVC's anti-portfolio". mint. 2019-04-02.
  9. ^ a b "The Moms Co. raises Rs 6.5 crore from DSG & Saama Capital". Moneycontrol. 2017-09-18.
  10. ^ "The Good Glamm Group acquires The Moms Co in Rs 500-crore deal". Moneycontrol. 2021-10-06.
  11. ^ "The Moms Co plans to strengthen retail network to boost sales". FashionNetwork.com.
  12. ^ "The Moms Co targets 10,000 retail touchpoints by year-end". www.thehindubusinessline.com. 2022-09-03.
  13. ^ "The Moms Co. aims to close FY21 with Rs 80 crore revenue; plans to breakeven in FY22". Financialexpress. 2021-03-03.
  14. ^ Bureau, BW Online. "Malika Sadani: New Science Of Motherhood". BW Businessworld.
  15. ^ "Baby care products startup The Moms Co raises Series A funds". VCCircle.
  16. ^ Singh, Shubham (2020-09-15). "The Moms Co Raises $8 Mn Series B For Product Expansion, Adding Tech Capabilities". Inc42 Media.
  17. ^ "The Moms Co plans offline expansion, eyes international foray". www.thehindubusinessline.com. 2021-01-25.
  18. ^ "The Moms Co's founders hand over reins to Good Glamm Group". Business Today. 2023-03-07.
  19. ^ "The Moms Co. launches campaign with brand ambassador Sonam Kapoor". mint. 2022-06-07.
  20. ^ "Sonam Kapoor: The most precious gift I can offer my son is my undivided attention - Celebrity, Cosmopolitan India". Cosmopolitan India.
  21. ^ Kashyap, Hemant (2023-03-07). "The Moms Co Founders Step Away As Good Glamm Group Increases Stake To 90%". Inc42 Media.
  22. ^ Bora, Garima (2021-01-08). "How social community engagement of mothers helped The Moms Co. grow their business during the pandemic". The Economic Times. ISSN 0013-0389.
  23. ^ "The Moms Co. unveils campaign with Sonam Kapoor - Exchange4media". E4M.
  24. ^ a b c "Malika Sadani : An Ingenious Leader Redefining Beauty and Skin Care in India". The Business Fame. 2021-02-25.
  25. ^ Bureau, ABP News (2022-11-19). "Celebrating Indian Female Entrepreneurs Who Made It Big In The Industry". news.abplive.com.
  26. ^ a b "Parent & Baby Awards 2022". www.lux-review.com. Retrieved 2023-07-18.
  27. ^ Aayushi (2023-01-12). "Malika Sadani — Founder and CEO of The Moms Co". Medium.
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