Jump (Tyla, Gunna, and Skillibeng song)

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"Jump"
Single by Tyla, Gunna, and Skillibeng
from the album Tyla
Released14 May 2024 (2024-05-14)
Genre
Length2:27
Label
Songwriter(s)
Producer(s)Sammy Soso
Tyla singles chronology
"Art"
(2024)
"Jump"
(2024)
Gunna singles chronology
"Prada Dem"
(2024)
"Jump"
(2024)
"1:59"
(2024)
Skillibeng singles chronology
"Missbnasty"
(2024)
"Jump"
(2024)
Music video
"Jump" on YouTube

"Jump" is a song by South African singer Tyla, American rapper Gunna and Jamaican rapper Skillibeng, from Tyla's 2024 self-titled debut album. It was written by the three artists, Ari PenSmith, Mocha, Believve, and its producer Sammy Soso. Fax and Epic Records sent the song to rhythmic radio stations in the United States on 14 May 2024 as the album's fourth single. "Jump" is a genre fusion of Afrobeats, dancehall and hip hop with elements of amapiano. In the song, Tyla declares her self-worth and references her hometown Johannesburg.

Upon release, critics complimented Tyla's confident performance while some were critical of Gunna's feature. "Jump" charted at number 18 in South Africa, number three on US Afrobeats Songs and number 38 on the UK Singles Chart, becoming Tyla's second UK top-40 entry. A music video directed by Nabil and filmed in Johannesburg was released on 20 May 2024.

Background and release[edit]

Singer, Tyla and rapper Gunna in South Africa in 2024.
Tyla and Gunna filming the music video for Jump in South Africa in May 2024.

Tyla co-wrote "Jump" with her frequent collaborators Believve, Mocha, Ari PenSmith, and the song's producer Sammy Soso.[1][2] According to Soso, the group's diverse range of cultures unintentionally created a genre fusion on "Jump".[3] During Tyla's visit to Jamaica in October 2023, she relistened to the song and felt it needed a fresh Jamaican sound and informed her team to contact Skillibeng for a feature.[4][5] At the time, she had also spoken to Gunna about a collaboration. Impressed by his interest in Afrobeats and love for African culture, Tyla thought Gunna would elevate "Jump" and give it a rougher, hip hop sound.[5][6]

"Jump" was released through Fax and Epic Records on 22 March 2024 as the ninth track on Tyla's self-titled debut studio album.[7] An accompanying lyric video was shared on YouTube the same day.[8] On 14 May 2024, it was serviced to rhythmic contemporary radio stations in the United States as the fourth the single from the album.[9]

Composition[edit]

"Jump" is a genre fusion of Afrobeats, dancehall and hip hop.[4][10] The song features echoing log drums and percussion definitive of the amapiano genre.[3][11] Beats Per Minute's Lucas Martins describes it as being "the most trap-adjacent production" on the album.[12] Driven by a dancehall riddim and throbbing bass,[13][14][15] it eschews the more easy-going sound of Tyla's other music.[16][17]

The song opens with a rapped intro by Skillibeng in which he compliments the singer, calling her "an original gyal".[4][15] Tyla then performs the first verse with braggadocio,[18] and the single-syllable chorus in a rap-sung cadence.[19][11] Hip hop air horns are introduced in the chorus,[11][14] along with the party chant, "Haibo!", a Zulu expression for shock or disbelief.[2][13] Gunna raps the second verse promising to fulfil Tyla's desires and buy her jewellery.[4] The song ends with an outro by Skillibeng.[20]

The lyrics find Tyla reflecting on her rise to fame with confidence.[21] Tyla said she is "flexing on people" in the song.[22] In an interview for Apple Music, she explained: "I really just wanted to tell people who I am, and I had to show my confidence through the song."[4] Tyla also wanted to represent her hometown Johannesburg with "Jump", and referenced the city in the song by its colloquial names, Joburg and Jozi.[16]

Critical reception[edit]

"Jump" was well received by most critics upon release. Writing for Stereogum, Katherine St. Asaph believed Tyla "loosened up" and proved she had both "playfulness and poise".[23] Variety's Thania Garcia felt Tyla displayed "a new level of self-assurance", and named it the song on the album most likely to become "a party anthem".[24] Robin Murray of Clash called the song "a superb demonstration of fiery pop magic".[25] Karishma Dipa of Independent Online appreciated its "quirky and creative one-liners".[26]

In their review for Billboard, Kyle Denis and Michael Saponara deemed it the album's standout track which "continues her track record of steamy come-hither bops that keep her in complete control at all times".[19] Olive Pometsey of The Face said the song has "an elevated, sexier approach to Tyla's typically breezy sound, complete with a hook that might just get stuck in your head all day."[17] On the other hand, Pitchfork's Julianne Escobedo Shepherd found Gunna's appearance "a bit confusing" and criticized his rhyming, but called the track "a black-light banger".[27] Tai Saint-Louis of HipHopDX wrote that the feature was wasted because Gunna sounds "barely recognizable".[28]

Commercial performance[edit]

Following the album's release in March 2024, "Jump" debuted at number 18 on The Official South African Charts.[10] In the United States, it debuted at number six on the Afrobeats Songs chart.[29] According to Billboard, the song steadily grew in popularity and received 2 million on-demand streams for four consecutive weeks, boosted by two viral dance trends on the video sharing service TikTok. During the week of 12–18 April, "Jump" received 2.9 million on-demand streams and climbed to number three on the Afrobeats Songs chart.[30][31] On the UK Singles Chart, "Jump" debuted at number 80 and peaked at number 38 in its fourth week with sales of 12,094 units, becoming Tyla's second UK top-40 single.[32][33][34] The song topped the UK Afrobeats Singles Chart for seven consecutive weeks.[32]

Music video[edit]

The music video premiered on 20 May 2024. It garnered over a million views within its first day and 2 million views within 2 days.[35] Directed by Nabil, the video was filmed in Johannesburg, South Africa. It features multiple men fighting over her, at one point crashing through her window to brawl. In one scene, Gunna serenades Tyla in the club, while in another, Tyla stops traffic to start a party in the street. Skillibeng delivers his verse in Kingston, Jamaica.[36][37]

Credits and personnel[edit]

  • Tyla – songwriter, vocals, background vocals
  • Gunna – songwriter, vocals
  • Skillibeng – songwriter, vocals
  • Sammy Soso – songwriter, producer, vocal producer, background vocals
  • Mocha – songwriter, vocal producer, background vocals
  • Believve – songwriter, vocal producer, background vocals
  • Ari PenSmith – songwriter, vocal producer, background vocals
  • Charlie Rolfe – recording engineer
  • Florian "Flo" Ongonga – recording engineer
  • Aidan Duncan – assistant engineer
  • Leandro "Dro" Hidalgo – mixing
  • Colin Leonard – mastering

Charts[edit]

Chart performance for "Jump"
Chart (2024) Peak
position
Canada (Canadian Hot 100)[38] 87
Global 200 (Billboard)[39] 195
Greece International (IFPI)[40] 31
Ireland (IRMA)[41] 66
Netherlands (Single Top 100)[42] 51
New Zealand Hot Singles (RMNZ)[43] 22
Nigeria (TurnTable Top 100)[44] 77
Portugal (AFP)[45] 179
South Africa (TOSAC)[10] 18
Switzerland (Schweizer Hitparade)[46] 49
UK Singles (OCC)[47] 38
UK Afrobeats (OCC)[48] 1
UK Hip Hop/R&B (OCC)[49] 8
US Afrobeats Songs (Billboard)[31] 3
US Hot R&B Songs (Billboard)[50] 7
US Rhythmic (Billboard)[51] 32
US World Digital Song Sales (Billboard)[52] 10

Release history[edit]

Release dates and formats for "Jump"
Region Date Format(s) Label(s) Ref.
United States 14 May 2024 Rhythmic crossover
[9]

References[edit]

  1. ^ Fax Records, Epic Records (2024). Tyla (Media notes). Tyla.
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  3. ^ a b Hellerbach, Miki (4 April 2024). "Sammy Soso's Secret Behind Producing Tyla's 'Water' and Her Debut Album". OkayAfrica. Archived from the original on 15 May 2024. Retrieved 26 May 2024.
  4. ^ a b c d e Mallick, Dani (22 March 2024). "Tyla Taps Skillibeng, Gunna For 'Jump' Off Her New Album: Listen". DancehallMag. Archived from the original on 9 May 2024. Retrieved 26 May 2024.
  5. ^ a b Seethal, Tyla (5 April 2024). "Tyla shares how 'Jump' and working with Skillibeng & Gunna came about". Capital Xtra (Interview). Interviewed by Manny Norté. Global Media & Entertainment. Archived from the original on 27 May 2024. Retrieved 26 May 2024.
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  21. ^ Leischow, Dagmar (14 May 2024). "Album der südafrikanischen Sängerin Tyla: Reine Seide aus Südafrika" [Album by South African singer Tyla: Pure silk from South Africa]. Die Tageszeitung (in German). Archived from the original on 18 May 2024. Retrieved 25 May 2024.
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  45. ^ "Tyla feat. Gunna & Skillibeng – Jump". AFP Top 100 Singles. Retrieved 16 May 2024.
  46. ^ "Tyla feat. Gunna & Skillibeng – Jump". Swiss Singles Chart. Retrieved 16 May 2024.
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External links[edit]